Yetkinlik Kazandırır | Gain the Competence

Holistic Marketing Communication

Course ID
TUR 603
Department
Tourism and Hotel Management
Semester
6th Semester
Credit
3.00

In the course will examine the design and management of marketing communication campaigns in the context of traditional, virtual, social, mobile and other digital media and the overall marketing communication mix.

In the course will examine the design and management of marketing communication campaigns in the context of traditional, virtual, social, mobile and other digital media and the overall marketing communication mix.