Marketing Management

The aim of the course is to provide students with an in-depth understanding of the concepts related to marketing management and to enable them to produce effective solutions by means of questioning thinking to the marketing problems they may encounter. Understanding the new elements of today’s market conditions and developing appropriate marketing strategies for this complex environment is a big push for businesses’ success. For this reason, the course aims not only to internalize the concepts to the students but also to develop the ability to produce solutions with current examples.